You're looking at the Bridgestone E7+. This ball has been out for a while and has since been replaced with the new Bridgestone E7, but I'm partial to the E7+. And I'll tell you why.
Both balls are constructed virtually the same. This is a multilayer ball geared with distance in mind. The ball has a low penetrating flight that holds up well in the wind and runs down the fairway like the Road Runner trying to avoid Wile E. Coyote. The cover is made of a firm but extremely durable surlyn.
I've played both balls, and the E7+ feels softer to me. Both balls go the same distance on the driver, but this one doesn't sound as "clicky" to me at impact, and I like to play it in the wintertime when the conditions are wet and I'm more concerned about the blustery conditions and getting more distance then holding the green.
For just a little more money, you can get a softer ball: the Bridgestone E5. This ball is still long off of the tee, but it has a urethane cover. Urethane is the same material used in all of the premier balls. In fact, the E5 is one of the cheapest balls I've seen with the urethane cover.
Finally, for the nicest of Bridgestone's supply, check out the Bridgestone B330 and B330S. These are the ones Freddy Couples and other tour pros are using.
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